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Tried & Tested – Aveda

Tried & Tested – Aveda
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Vision

Connecting beauty, environment and well-being.

Mission

Our mission at Aveda is to care for the world we live in, from the products we make, to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Petal EssenceTM Eye Color Trio Refill RRP £22.
Long lasting, petal smooth powder eye shadows offer crease resistant, stay true colours. Wear a single shade or blend several complementary colours make it easy.

• Three complentary colours build and blend effortlessley.

• Colour true, crease resistant and non fading.

• Aromatic flower waxes and oils give a smooth petal soft texture.

• Mineral derived mica creates reflective, lasting colour.

• Formulated without parabens.

• Free of talc and mineral oil.

• Ophthalmologist-tested.

• Packaged in 100% post-consumer recycled (PCR) clam shell and paper sleeve.

Mosscara TM RRP £16
Our thickening mascara conditions lashes from roots to tips with a blend of Iceland moss and other pure plant extracts. Our MosscaraTM brushes smoothly and evenly blankets lashes in rich, lasting colour. Leaving them lush and soft to the touch. Smudge and flake proof.

• Conditions and thickens

• Buildable, natural effects

• Fast-drying

• Ophthalmologist tested and fragrance free.

Uruku Color Gloss RRP £16
Give lips the shine of a gloss, the intensity of a lipstick, with our new moisture rich lip colour. Made with 100% colour from the earth*. Every stroke colours lips with annatto pigment, derived from the seeds of the organically grown urukum shrub. Annatto oil from the urukum shrub adds moisture and keeps lips smooth. Infused with organic babassu, a Brazilian botanical oil to help seal in moisture. Buriti oil helps provide anti-oxidant protection.

• From non petroleum based mineral and plant derived pigments.

• 100% plant and mineral derived colour

• Organic acai lipids, derived from the seeds of acai berries and cupuacu butter assist with moisture retention.

• Flavoured with organic peppermint, cinnamon and vanilla

• Packaged in post-consumer (PCR)/Forest Stewardship Council Certified (FSC) fiber unit carton.

Tried and Tested

Colour Gloss, Peony
A lovely colour for summer with a slight bronze shimmer. I found the list of natural ingredients both impressive and re-assuring.  The only draw back for me was that the top of the stick is flat and so difficult to use without a lip brush. 4/5 JP

Petal Essence Eye Color
I had the Aqua Pearl trio, a gorgeous trio of complementing colours. This eye shadow lasts all day and doesn’t crease. I like the fact that it’s paraben, talc and mineral oil free.Things I think are important. 5/5 VP

Mascara
Aveda Mascara is a long lasting smudge proof mascara, the brush is small so is easy to use and coat all your lashes, gives a natural defined look. 3/5 CB

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